Analytics & Performance Tracking

In dropshipping, success is driven by more than just great product ideas or eye-catching store design. It hinges on data. To truly scale and stay competitive, ecommerce entrepreneurs must monitor their metrics relentlessly—and that means using the right ecommerce analytics tools to track sales, customer behaviour, supplier performance, and marketing efficiency. This guide covers the Read More

In the data-driven world of ecommerce, knowing your numbers isn’t optional—it’s essential. For dropshippers, where margins are tight and performance depends on constant testing, Google Analytics is one of the most powerful (and free) tools in your arsenal. It offers a deep dive into how customers find you, what they do on your site, and Read More

If you’re running an ecommerce business, knowing how users move through your website—and where they drop off—is critical. With the introduction of Google Analytics 4 (GA4), measuring user journeys has evolved. GA4 offers new tools for conversion tracking, flexible ecommerce funnels, and more powerful analytics setup features than ever before. This guide will walk you Read More

You’ve spent time and money driving traffic to your ecommerce store. But if you’re not analysing what those visitors are actually doing once they land, you’re missing a crucial opportunity to optimise—and convert. That’s where ecommerce heatmaps come in. These visual tools offer unmatched insight into how users interact with your website in real time, Read More